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Run HubSpot like a pro team.

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QTRBK is your team's quarterback. Quarterly planning and AI agent management built natively inside HubSpot. It gives teams and agencies a living quarterly plan, ownership, goals, scorecards and automated QBRs. Plus you get full visibility and control over the AI agents doing real work in your HubSpot portal.

  • Agree on a focussed 90 day plan

Book a demo

Your HubSpot portal has the data. But your quarterly plan lives in a slide deck nobody opened since January.

Ownership lives in someone's head. When that person is on leave, so is the answer.

Internal support requests are scattered across Slack threads... that disappear by Tuesday.

And the quarterly review is whatever one person can pull together in an afternoon before the leadership meeting.

The people using A.I. are bot-sitting a Chatbot. Token budgets are getting out of control and nobody really knows what the agent did.

HubSpot is not the problem.

The missing layer is:

Who owns what, whether the team is on track, and what to do about it. Agents doing real work with accountability. That is what QTRBK builds.

Teams that plan, win.

The QTRBK Playbooks

Four playbooks. One system. Humans and agents on the same team, already inside HubSpot:

  • Structure – Map who owns what. No more "sort of everyone."
  • Planning – Quarterly goals, scorecards, and QBRs that roll forward automatically.
  • Support – Internal HubSpot helpdesk. Requests tracked, not lost in Slack.
  • Insights – Reporting against commitments, not just activity.

QTRBK is built to compete in the AI Era.

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Playbook 01

Plan

Stop rebuilding the quarterly plan from scratch every 90 days.

Your ops lead spends the first two weeks of every quarter pulling data out of HubSpot, rebuilding the QBR deck in Slides or Notion, and manually connecting last quarter's results to next quarter's goals. Then the deck gets presented once and never opened again.

Agree on a focussed 90 day plan

Planning creates a persistent quarterly cadence inside HubSpot – goals, scorecards, QBRs, and check-ins that roll forward, inherit data, and connect previous commitments to what happens next. The plan lives where the team works.

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Playbook 01

Teamwork

When more than one person is responsible, then no one is.

Your HubSpot portal has dozens users and shared access to everything. Permissions tell you who can see what. They do not tell you who is accountable for pipeline hygiene, who owns the lead scoring model, or who fixes the workflow when it breaks at 4pm on a Friday.

Teamwork, on the same page

Structure maps explicit ownership to teams, functions, goals, and processes inside HubSpot. Not assumed. Not shared. Not "sort of everyone.". Get everyone on the same page with QTRBK.

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Playbook 01

Track

Reviewing the Quarterly Report at the end of the quarter is too late.

Your ops lead spends the first two weeks of every quarter pulling data out of HubSpot, rebuilding the QBR deck in Slides or Notion, and manually connecting last quarter's results to next quarter's goals. Then the deck gets presented once and never opened again.

Stay on track with real-time data

Planning creates a persistent quarterly cadence inside HubSpot – goals, scorecards, QBRs, and check-ins that roll forward, inherit data, and connect previous commitments to what happens next. The plan lives where the team works.

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Playbook 01

Assist

Your team's questions deserve a system, not a Slack thread.

Someone asks how to update a deal stage. Someone else wants to know why a workflow stopped firing. A third person needs a new report but is not sure who to ask. All three questions land in Slack DMs. None of them get tracked. The ops lead answers them from memory between meetings.

Goal aligned support in HubSpot

Support is an internal helpdesk built as a custom object inside HubSpot. Requests are logged, routed, and resolved – with a record that shows what your team actually needs, not just what they asked about loudly enough.

QTRBK is built to compete in the AI Era

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Artificial Intelligence

Agentic OS

Your team is burning time and tokens bot-sitting AI chatbots.

The rapid success of AI blindsided most teams and as we struggled to catch up we learned bad habits - token-maxxing, bot-sitting, invisible changes, security and privacy issues. Most AI pilots were burning time and money to produce work that needed to be fixed by your team.

AI Agents doing real work in HubSpot

Manage AI Agents the same way you would a high performance team. Real work done in HubSpot with time and token logging, audit trails, reporting and sign-off from your team. Accountability, visibility, measurable results.

Quarterly Planning Made Easy

QTRBK is your team's quarterback.

Quarterly planning and AI agent management engine built natively inside HubSpot. It gives agencies and ops teams a living quarterly plan – ownership, goals, scorecards, automated QBRs, plus full visibility and control over the AI agents doing real work in your HubSpot portal.

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Call the play.

Get running in under an hour.


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1. Install QTRBK

Easy Install. No migration. No rebuilds. QTRBK reads your existing portal – teams, users, properties, objects – and layers on top. Nothing moves.


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2. Onboard your teams

Start with Structure (map ownership in 20 minutes) or Planning (if your next QBR is the fire). Pick the play that solves this quarter's problem.


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3. Run your first play

Start with Structure (map ownership in 20 minutes) or Planning (if your next QBR is the fire). Pick the play that solves this quarter's problem.


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4. Let the system roll forward.

Goals carry into next quarter. Scorecards update from live HubSpot data. Your next QBR builds itself. No more starting from scratch every 90 days.

The QTRBK Team

Since 2024, Ian and Mike have been working on a better way for teams to work together in HubSpot, with AI.

Ian Headshot

Ian Hammond

Founder, CRO

Australia

Agency Owner18 years

HubSpot10 years

AI Expert3 years

CoffeeLong Black

WineChardonnay

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Mike Eastwood

Founder, CTO

New Zealand

Agency Owner18 years

HubSpot10 years

AI Expert3 years

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WineCôtes du Rhône

AI Management Inside HubSpot

AI Agents doing real work in HubSpot

Quarterly planning and AI agent management engine built natively inside HubSpot. It gives agencies and ops teams a living quarterly plan – ownership, goals, scorecards, automated QBRs, plus full visibility and control over the AI agents doing real work in your HubSpot portal.

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Frequently asked questions

QTRBK is pronounced "quarter-back." It is a quarterly planning engine built natively inside HubSpot for RevOps, Marketing Ops, and Sales Ops teams. It adds ownership mapping, persistent quarterly plans, scorecards, automated QBR preparation, and goal-aligned reporting inside the portal your team already uses. It installs from the HubSpot App Marketplace and layers on top without migrating or rebuilding anything.

Yes, QTRBK connects directly to your HubSpot account to sync deals, contacts, and reporting data.

The AI assistant reviews your data and surfaces recommendations automatically, no setup required.

Pricing is based on the number of seats and connected accounts. Contact us for a quote.

Yes, the AI assistant works alongside your existing HubSpot workflows without replacing them.

No. QTRBK installs from the HubSpot App Marketplace and layers on top of your existing portal. Your properties, objects, workflows, and automations stay exactly where they are. Nothing migrates. Nothing breaks.

HubSpot's dashboards show what happened – calls made, deals moved, emails sent. QTRBK's Insights layer shows whether your team is on track against what they committed to delivering. Activity reporting and goal-aligned reporting are different things. Most teams need both.

Your HubSpot portal returns to exactly how it was. QTRBK layers on top of your existing data using custom objects and properties. Uninstalling removes the QTRBK layer. Your contacts, deals, workflows, and automations are untouched.

Yes. Install on a HubSpot sandbox portal to test the full product before connecting your production instance. Same install process, same functionality.

Structure takes about twenty minutes to map. Your first quarterly plan can be built in one session. Most teams have a full planning cadence running within the first week.

Even better. QTRBK gives you the structure to start without needing a consultant to design the process. Connect your portal, map ownership, set quarterly goals, and you have a planning cadence that most companies spend six months trying to build manually. Starting from zero is faster than migrating from chaos.